Agentforce for Marketers NYC World Tour

 Autonomous agents and marketers achieving impact + insight together

Now I’m a little skeptical of some of the practical applications of AI, and when Agentforce was announced, I was kind of dubious as to the value proposition for marketers… The Einstein features so far of suggesting headline variations or send-time-optimization really don’t move the needle in my book, and my first feelings were that Agentforce really wasn’t applicable to marketing.

But the more I think about it, maybe I’m just a little nervous that an autonomous agent could take that 41% of my job away, that repetitive low value work I know how to do over and over again. So I want to think outside of the box and challenge you what in our jobs as marketer could we do better by unlocking data and scaling processes.

Now there is a use-case for marketing that Salesforce has on their website and it’s called “Campaign Optimizer,” But that doesn’t really apply to most of the companies I work with, that may not be super core-centric or have purchased every single cloud. The way I think about how I could use Agentforce for marketing is to break down what I functionally do as a marketer .

My job as a marketer is to deliver impact and insight, and impact.  I deliver impactful marketing by engaging in a personal way across every channel.  I need to deliver that engagement through a series of tasks, media buying, email marketing, blogging, performance marketing, SEO, etc, and that all falls under the category of Operations (what I do on a day to day basis).  And then I Analyze the insight I get from the resulting engagement to show ROI and give me more levers to adjust marketing in the future.

Here's how I like to think about how to use Agentforce: