Last week I had the absolute honor to wake up at about 5am EDT, and give a presentation to the Manila, Philippines Trailblazer Community on contextual marketing in a presentation entitled CRMA: Customer Relationship Marketing Automation. Joey Chan, a fellow MVP, has been putting together an absolutely awesome "Salesforce MVP Series" with the likes of Steve Molis, Carlos Siquiera and Gaurav Kheterpal, with whom I presented at Leader Camp this year!
I wish I was able to travel to Manila, but I gave a 40 minute virtual presentation, partially inspired by Matthew Sweezey's "The Context Marketing Revolution," and provided examples of how I've used Pardot to provide context in modern marketing automation, including HML, Progressive Profiling, Dynamic Content and Engagement Studio.
Check out the Philippines Salesforce Community's Channel, or my presentation below:
https://www.youtube.com/watch?v=eFNwu7AxdQo&ab_channel=SalesforceCommunityPhilippines
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