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Tigh Loughhead Public Speaking

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I'm incredibly excited to be the first beta-tester in the world for Salesforce Pardot Einstein!! Announced by Adam Blitzer last September, the power of Sales Cloud Einstein is coming to Pardot, and should be available sooner than you think.

Tigh Loughhead tests Pardot Einstein, Artificial Intelligence for B2B Marketing Automation

 "Einstein Behavior Scoring identifies prospects demonstrating buying signals, such as interacting with website and email campaigns, and scores them based on engagement patterns. Einstein automatically taps into Engagement History in Pardot and sales activity data to determine which prospects are most likely to become customers in the future. This is a huge change, since marketers won’t need to write new rules to increase potential prospects’ scores based on the actions they take."
Safe harbor: I can't publicly disclose details about the different features of Pardot Einstein yet, but suffice to say that it is incredibly cool! I've already talked about how Sales Cloud Einstein and Einstein Analytics use the big data in your org to predict a lead's likelihood to close, and leveraging this engine for "Pardot engagement patterns" sounds like a game-changer. 

More to come soon...!! 

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