I'll be featuring in a webinar next week with the Kyra Johanson and Kylie Nichols from the Pardot product team.
We're going to be talking about Pardot Lightning (which I've been using in beta for a few months now), the Salesforce Winter '19 release notes, and some of the other things happening with B2B Marketing Analytics and Engagement Studio!
Register for the webinar today!
"At Salesforce, innovation is key, and in 2018, Pardot is ready with the kind of innovations that will continue to empower B2B marketers to succeed. This fall, get ready for a showcase of new features that will help B2B marketers reach new heights in sales and marketing alignment, customer engagement, and campaign performance both locally and internationally. We're excited to announce our newest additions to Pardot, Salesforce Engage and B2B Marketing Analytics that will help take your marketing automation strategy to the next level."
We're going to be talking about Pardot Lightning (which I've been using in beta for a few months now), the Salesforce Winter '19 release notes, and some of the other things happening with B2B Marketing Analytics and Engagement Studio!
This update really highlights how focused Salesforce is on practical innovation for B2B marketers. The new features seem designed to strengthen alignment between sales and marketing while also improving customer engagement and campaign performance across global markets,. Tools like Salesforce Engage and B2B Marketing Analytics can make data-driven decision making much easier and more impactful. From my perspective, developments like these are highly relevant when exploring project topics for international business management, as they show how technology supports cross-border marketing strategies, performance measurement, and scalable growth in today’s competitive business environment.
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