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Dreamforce for B2B Marketing

Tigh Loughhead Public Speaking

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Daniel Burstein of MarketingSherpa reached out to me this month to get my insights on digital marketing.
Tigh Loughhead featured in MarketingSherpa report on direct marketing trust by demographic group

I told him about how I didn't really believe that direct mail was dead, but that all marketing needs to be contextualized and personalized to be relevant in today. 

1 comment:

  1. One of the significant advantages of direct marketing campaigns lies in their ability to foster direct interaction between businesses and consumers. By cutting through the noise of mass advertising, direct marketing grabs the attention of potential customers and encourages immediate action. Furthermore, the flexibility of direct marketing allows businesses to experiment with various strategies, messaging, and channels to find what resonates best with their audience. This iterative approach not only drives sales but also cultivates brand loyalty as customers feel valued and understood. Ultimately, direct marketing offers a powerful avenue for businesses to create meaningful connections and drive sustainable growth in today's competitive landscape.

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